Be an Accessory to No One

This collection is a beautiful celebration of the strong women in my life and around the world. I’m so grateful for the opportunity to bring a little sparkle and joy to special moments.


“I saw Serena wearing this jewelry on Access Hollywood during New York Fashion Week. I can't wait to get my own Serena necklace.”

—Courtney McC

“Have you ever noticed the earrings Serena wears while she plays matches? She must love jewelry as much as I do!”

—Ann B

“The whole line is gorgeous. I love how the diamonds sparkle without being too much.”

—Shannon G

Only Ethically-Sourced Diamonds and the Finest Precious Metals

Authenticity is important. Nothing less is good enough. That’s how our expertly skilled artisans have crafted Serena’s jewelry designs. With materials that will endure, so you can cherish them for years to come.