Information We May Collect from You and How We Use It
We may collect and process the following data about you:
We may collect information that you provide to us when you: (i) register for a user account on the website; (ii) report a problem with the website; (iii) sign up for email updates from Serena Williams Jewelry and our partners; (iv) purchase products or services through the website, or (v) enter a contest, sweepstakes or promotion on the website. This kind of information may include your name and email address, or other contact details such as your home address, telephone number, and biographical information. It may also include financial information such as your payment card details and transaction details about products or services you have purchased from us. We use this information to enable you to have a user account on the website, to personalize and improve the website and provide content and features that may be of interest to you, facilitate the purchase of products and provision of services through the website, and to provide a good level of customer service.
If you contact us with a complaint or query about the website, we may keep a record of that correspondence to ensure we provide a good customer service. We may also ask you to complete surveys about our products and services that we use for research purposes, although you do not have to respond to them.
When you use the website, we may also automatically collect and store certain information in our server logs to get a better understanding of how you use the website, for system administration purposes, and to ensure we provide a good user experience and customer service. This type of information includes information about when, how, and what parts of the website you use, viewed and exit pages on the website as well as date or time stamps.
In particular, our server automatically collects data about your server’s internet address when you visit us. This information, known as an ‘Internet Protocol’ address, or IP address, is a number that is automatically assigned to your computer by your internet service provider whenever you are on the internet. When you request pages from our website, our servers may log your IP address and sometimes your domain name. Our server may also record the referring page that linked you to us (e.g. another website or a search engine); the pages you visit on our website; the website you visit after you visit our website; the ads you see and/or click on; other information about the type of web browser, related software and settings you are using; any search terms you have entered on the website or a referral site; and other web usage activity and data logged by our web servers. We use this information for internal system administration, to help diagnose problems with our server and to administer the website. Such information may also be used to gather broad demographic information, such as country of origin. Any or all of activities with regard to our website usage information may be performed on our behalf by our services providers.
We may use your personal information to ensure the security of your use of the website, your user account and our business, and for the purposes of preventing or detecting fraud or abuses of our services.
Purposes of Processing Your Personal Information
The legal basis for us processing your personal information as described above will typically be one of the following:
Cookies and Similar Technologies
Where We Store Your Personal Information
We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected and for satisfying any additional legal, accounting, or reporting requirements, as well as for maintaining technical backups. We apply criteria to determine the appropriate retention period for different categories of personal information you provide us with. For example, we will keep information necessary to protect us in a legal claim, such as information relating to a contract, for the lifetime of the contract and up to seven years after. After this period, it will be deleted or in some cases anonymized. Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then you may request that we delete your personal information. In that case, we will either delete your information or provide you with an explanation of why we have not done so.
The information that we collect may be transferred to, and stored at, a destination outside the country in which it is collected, which may have less strict, or no data protection laws, when compared to those in your country. The United States is one country where the information collected may be processed and stored. Information may also be processed by staff operating outside the country in which it is collected who work for us or for one of our suppliers, for example in the provision of support services. By submitting your personal information, you consent to this transfer, disclosure, storing or processing of your personal information.
Security and Passwords
You must keep your password and any other authentication information confidential. You must not disclose it to anyone else. If you know or suspect that anyone other than you knows your password or any other authentication information, you must promptly notify us at email@example.com .
Unfortunately, the transmission of information via the internet is not completely secure and as a result, we cannot guarantee the security of your information transmitted via the website; any transmission is at your own risk.
Disclosure of Your Information
We also disclose your personal information: (a) if we believe your actions are inconsistent with our user agreements or policies, including our Terms of Service or Terms of Sale, and to investigate potential breaches; and (b) to protect the rights, property or safety of us, our users, or others.
We may share your information with our service providers and vendors who help us to operate the website and deliver our products and services, for example, website or database hosting companies, payment processors, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfilment companies, marketing and promotional companies and other similar service providers. Such parties may process information about you on our behalf to assist, for example, with the distribution of marketing materials and the provision of support services.
We also share personal information with third parties who help us detect and prevent fraudulent transactions and verify credit references. The information we share with those third parties may include information that you share with us (such as your contact details, payment details, and information about your order) as well as device and log information as detailed above.
We take steps to only share with third parties the personal information necessary for them to provide their contracted services. We take steps to prohibit third parties from using or disclosing personal information for purposes other than to carry out their contracted services, and to require that they apply reasonable privacy safeguards when storing and processing personal information.
We may also share with any party aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may disclose to our third party partners aggregate, anonymous data regarding user behavior as a measure of interest in and use of our website. Such data may include overall patterns or demographic reports from which an individual cannot be identified. Please note that there is always a risk de-identified data can be re-identified.
Social Sharing Features
The website may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our website with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
Advertising and Analytics Services Provided by Others
Your Account and Data Protection Rights
You may update, correct or delete some of the information we collect about you at any time by logging into your online account. You may also request to obtain a copy of your personal information in our control or update or delete it by emailing us at firstname.lastname@example.org . We will consider your request and either comply or provide you with our reasons for not complying. If you wish to delete your account, please email us at email@example.com , but note that we may retain certain information as required by law or for legitimate business purposes (including as described in section 4 above). We may also retain cached or archived copies of information about you for a certain period of time.
Additional Disclosures for California Residents
These additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.
a. California Notice of Collection: We collect the following categories of personal information enumerated in the CCPA:
We use and partner with different types of entities to assist with our daily operations and manage our Service. Please review the “Sharing of Information” section for more detail about the parties we have shared information with.
Serena Williams Jewelry does not sell your personal information.
If you are a California resident, you have the rights to delete the personal information we have collected from you and know certain information about our data practices over the past 12 months. You have the right to request the following from us:
To exercise any of these rights, call our toll-free number to speak with a representative or send us an email (using the contact information below) to receive the request form we will ask you to fill out. In the request, please specify which right you are seeking to exercise and the scope of the request. Once you email it back to us, we will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.
SWJ LLC: Legal
12E W 46th St., 8th floor,
New York, NY 10017
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
You have the right not to receive discriminatory treatment by us for the exercise of any your rights.
If you are a customer in California, in addition to the rights set forth above, you have the right to request information from SWJ LLC regarding the manner in which we share certain categories of personal information as defined by California’s “Shine the Light” with third parties and/or affiliates for their own direct marketing purposes. To receive this information, send us a request at the address set forth in the section entitled “Contact Us” above. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that Serena Williams Jewelry may provide this information in a standardized format that is not specific to you and is not required to respond to requests made by means other than through the provided e-mail address or mail address.
Any California residents under the age of eighteen (18) who have registered to use the Service and posted content or information on the Service, can request that such information be removed from the Service by sending an e-mail to the e-mail address set forth in the section entitled “Contact Us” below. Requests must state that the user personally posted such content or information and detail where the content or information is posted. We will make reasonably good faith efforts to remove the post from prospective public view.