Be Unapologetically You.

The collection is a beautiful celebration of the strong women in my life and around the world. My designs inspire people to love themselves, believe in themselves, and, of course, treat themselves.

Ethical Sourcing

With the highest-quality craftsmanship, and using ethically-sourced, conflict-free diamonds and precious metals, this is truly fine jewelry.

We use only the best materials so you can share Serena's legacy for years to come.

Quality Materials

We love sparkle, but there's more to it. We know that the diamonds we use are helping support local mining communities. Our hearts are set on creating jewelry we can be proud of.


Responsible Production

Each piece is crafted in a facility certified by the Responsible Jewelry Council®. That means our company adheres to the highest standard of health and safety, labor and human rights, and environment sustainability.

Free shipping & returns

Free shipping and returns on all domestic orders